LEADING STRATEGIC COMMUNICATIONS CONSULTANCY FIRM
WHAT WE DO
Lifa understands that you need to communicate to a varied set of stakeholders for equally varied reasons. We combine strategy & reputation management, investor relations, and the power of branding to deliver a golden thread for your communication goals.
Do you have a story to tell?
Do you want to grow your business?
Do you want to raise capital?
Do you want to improve your reputation?
WHO WE ARE
We are industry challengers focused on creating dynamic and innovative communications efforts customised to suit your needs. We achieve this through defined strategy, branding and investor relations.
We are strategists, communication innovators and storytellers. Our work is based on insights, research and a genuine understanding of the markets in which we operate.
Lifa was established in 2013 with the vision of bringing our communications expertise and knowledge of the African market to local and international clients.
We believe that communications and investor relations should not be treated as an add-on but rather be viewed as a substantial part of a company’s strategic vision and business plan. We use a holistic approach, combining traditional methods with new technology and tactics to set a firm foundation for your future success while considering your business goals at every turn.
Our passion is to advise and actively support our clients in telling their stories. We place value on creating innovative communication solutions that alter people’s perceptions, transform their behaviour and build lasting relationships.
A firm is only as good as its people, and we’re fortunate to have some of the best and brightest in the business.
Our dedicated team of professionals consists of communications, marketing finance, branding, design and media specialists who challenge the status quo and boast extensive experience in each of our focus areas. This dynamic and skilled team of visionaries and achievers is run and managed by Gabriella von Ille.
FOUNDER & MANAGING DIRECTOR 10 years of experience in strategic communications and reputation management. Started her career in the Office of Congressional and Public Affairs for a financial regular in Washington DC and thereafter took a job as a mining journalist, which exposed her to diverse parts of the world. Gabriella has a double degree in Political Science and Media Communications from Sweden and the U.S.
ACCOUNT MANAGER Account manager with many years’ experience in accounting. She previously worked for a global mining company in Limpopo, South Africa, where she was exposed to the full pit-to-port mining value chain. Sewela specialises in investor relations, specifically within the mining and renewable energy sectors. She is a BCom Accounting graduate from the University of Witwatersrand, where she developed her leadership skills while serving on several student council bodies.
GENERAL MANAGER & HEAD OF STRATEGY – Senior comms & reputation management professional with over 14 years experience. Masters in Environment & Development from the LSE, she uniquely applies her communications and marketing skills to the international development and environmental sector. For 8 years, Camilla was Head of Communications for Coca-Cola responsible for 18 countries in southern & east Africa. Previously, she was Head of Sustainability for a strategic advisory firm, Africa Practice.
SENIOR ACCOUNT MANAGER Over 20 years’ experience in the tourism sector, primarily in the ecotourism space, Nirvani has in-depth experience of both marketing and PR. Nirvani spent 7 years with a multinational ecotourism organisation, focusing on PR targeting consumer media for luxury safari lodges in southern and East Africa. She has an Honours degree in Marketing Management and shares her expertise through lecturing in marketing and sales management.
ACCOUNT MANAGER Public relations and media relations professional with 7 years’ industry experience. She has worked with local and international mining companies in South Africa and Zimbabwe. Kudakwashe specialises in media relations, social media management and communications strategy. She holds a BA Honours degree in Linguistics and Chinese and is currently studying for a degree in Public Relations.
ACCOUNT MANAGER A communications professional with over five years agency experience. Her expertise lies in strategy development, internal communications, stakeholder engagement and public relations. She has worked in a number of industries including mining, energy, NGO’s and financial services. Naledi holds a BA Honours degree in Strategic Communication majoring in Corporate Communication.
HEAD OF DESIGN Rachel comes from a background of Software/Web Development and Creative Design. She leads the design at Lifa and loves being a part of exciting creative projects from conception to completion - not limiting herself to Design but also advises on content and copywriting. She holds several years of experience in the Creative, Mobile Finance, FMCG and Communication industries. She is fluent in both English and French and holds a qualification in Systems Development.
ACCOUNT EXECUTIVE Over the past five years, Marcia has successfully overseen PR and Communication functions across Lifestyle, Entertainment and Corporate clients through positive multi-media relations, communication strategy, reputation management and social media campaigns. She holds two qualifications from the University of Johannesburg including a BA degree in Corporate Communication as well as a BA Honours degree in Communication Theory.
No project is too big or too small for our team. We represent up-and-coming start-ups and SMEs all the way up to multibillion-dollar companies. Our clients are private companies, listed entities, organisations and governments.
The credentials and aspirations of our clients are what guide us in client targeting and selection. We like to think that it works the same way when clients approach us.
We’re happy to meet for a coffee and get to know you and your business. Get in touch with us, let’s see if we’re a match!
CLIMATE FUND MANAGERS