LEADING STRATEGIC COMMUNICATIONS CONSULTANCY FIRM
WHAT WE DO
Lifa understands that you need to communicate to a varied set of stakeholders for equally varied reasons. We combine strategy & reputation management, investor relations, and the power of branding to deliver a golden thread for your communication goals.
Do you have a story to tell?
Do you want to grow your business?
Do you want to raise capital?
Do you want to improve your reputation?
WHO WE ARE
We are industry challengers focused on creating dynamic and innovative communications efforts customised to suit your needs. We achieve this through defined strategy, branding and investor relations.
We are strategists, communication innovators, storytellers, and sustainability practitioners. Our work is based on insights, research and a genuine understanding of the markets in which we operate.
Lifa was established in 2013 with the vision of bringing our communications expertise and knowledge of the African market to local and international clients.
We believe that communications, sustainability and investor relations should not be treated as an add-on but rather be viewed as an integral part of a company’s strategic vision and business plan. We use a holistic approach, combining traditional methods with new technology and tactics to set a firm foundation for your future success while considering your business goals at every turn.
Our passion is to advise and actively support our clients in telling their stories, securing their social license to operate and provide support to enhance their reputation through solid ESG performance. We create innovative communication solutions that alter people’s perceptions, transform their behaviour and build lasting relationships.
In addition to the above, we have specialists in sustainability, ESG, stakeholder engagement and on how to enhance an organization’s social license to operate. We integrate our core service offerings of strategy, branding and investor relations with sustainability, taking a 360-degree approach to sustainability communications.
A firm is only as good as its people, and we’re fortunate to have some of the best and brightest in the business.
Our dedicated team of professionals consists of communications, marketing, finance, branding, sustainability, design and media specialists who challenge the status quo and boast extensive experience in each of our focus areas. This dynamic and skilled team of visionaries and achievers is run and managed by Gabriella von Ille.
FOUNDER & MANAGING DIRECTOR 10 years of experience in strategic communications and reputation management. Started her career in the Office of Congressional and Public Affairs for a financial regular in Washington DC and thereafter took a job as a mining journalist, which exposed her to diverse parts of the world. Gabriella has a double degree in Political Science and Media Communications from Sweden and the U.S.
SENIOR ADVISOR Senior comms & reputation management professional with over 14 years experience. Masters in Environment & Development from the LSE, she uniquely applies her communications and marketing skills to the international development and environmental sector. For 8 years, Camilla was Head of Communications for Coca-Cola responsible for 18 countries in southern & east Africa. Previously, she was Head of Sustainability for a strategic advisory firm, Africa Practice.
HEAD OF STRATEGY Highly strategic, forward-looking, thought leader, executive in marketing, branding and communications. More than 10 years of entrepreneurial excellence and 10 years of top management experience. Proven track record of decisive leadership and success through effective management of resources and budgets to achieve maximum social impact and global amplification. Previously served as group executive marketing and communications for the Motsepe Group.
GENERAL MANAGER & SENIOR ACCOUNT MANAGER Over 20 years’ experience in the tourism sector, primarily in the ecotourism space, Nirvani has in-depth experience of both marketing and PR. Nirvani spent 7 years with a multinational ecotourism organisation, focusing on PR targeting consumer media for luxury safari lodges in southern and East Africa. She has an Honours degree in Marketing Management and shares her expertise through lecturing in marketing and sales management.
ACCOUNT MANAGER Account manager with many years’ experience in accounting. She previously worked for a global mining company in Limpopo, South Africa, where she was exposed to the full pit-to-port mining value chain. Sewela specialises in investor relations, specifically within the mining and renewable energy sectors. She is a BCom Accounting graduate from the University of Witwatersrand, where she developed her leadership skills while serving on several student council bodies.
ACCOUNT MANAGER Public relations and media relations professional with 7 years’ industry experience. She has worked with local and international mining companies in South Africa and Zimbabwe. Kudakwashe specialises in media relations, social media management and communications strategy. She holds a BA Honours degree in Linguistics and Chinese and is currently studying for a degree in Public Relations.
ACCOUNT MANAGER A communications professional with over five years agency experience. Her expertise lies in strategy development, internal communications, stakeholder engagement and public relations. She has worked in a number of industries including mining, energy, NGO’s and financial services. Naledi holds a BA Honours degree in Strategic Communication majoring in Corporate Communication.
ACCOUNT MANAGER A decade of experience as a communicator. Tshego’s career began as a news reporter and producer on community radio for various lifestyle, business and talk shows. Her vast experience – together with her radio production, journalism and brand management qualifications led to her passion for strategy development, media relations and stakeholder engagement to drive brand visibility for B2B and B2C clients in sub-Saharan Africa.
SENIOR ACCOUNT MANAGER Chantelle is a media professional with a BA degree in Journalism from the University of Johannesburg. Skilled in feature writing, news writing, online writing, multimedia production, and editing, Chantelle has spent the past 10 years as a journalist specialising in the natural resources sector in Africa. In this role, she has fulfilled several roles at mining magazines which are read by and distributed to a global audience.
ACCOUNT EXECUTIVE Over the past five years, Marcia has successfully overseen PR and Communication functions across Lifestyle, Entertainment and Corporate clients through positive multi-media relations, communication strategy, reputation management and social media campaigns. She holds two qualifications from the University of Johannesburg including a BA degree in Corporate Communication as well as a BA Honours degree in Communication Theory.
ACCOUNT EXECUTIVE Extensive experience in communications, social media management, and content writing. She has previously worked at a mine and as a content writer for various industries. She holds a Diploma in Public Relations and is currently studying for a Higher Certificate in Accounting Practices.
SENIOR ADVISOR & HEAD OF SUSTAINABILITY 20 years’ experience in the field of stakeholder engagement and community development where her core expertise lies in development policy, strategy and designing programs, social business risk identification and mitigation. Lisl has worked with mining companies across the African continent, including in South Africa, DRC, Mozambique, Zambia and Niger. She is well versed in highlighting risks to the investment community within an ESG framework.
HEAD OF DESIGN Rachel comes from a background of Software/Web Development and Creative Design. She leads the design at Lifa and loves being a part of exciting creative projects from conception to completion - not limiting herself to Design but also advises on content and copywriting. She holds several years of experience in the Creative, Mobile Finance, FMCG and Communication industries. She is fluent in both English and French and holds a qualification in Systems Development.
SOCIAL MEDIA MANAGER Ribi is a Social Media Specialist with 5 years of experience in the industry. Her expertise lies in content writing, social media marketing, paid advertising, and community management. Ribi has worked in corporate firms and a high-end multinationational technology company. She is currently studying a BA In Communication Studies through Unisa and holds a Digital Marketing certificate achieved in Digify Africa endorsed by Facebook.
Molly has a BSBA in International Business & Marketing from Georgetown University’s McDonough School of Business. She began her career in Southern Africa focused on research, sales, promotion & investments into the mining sector, eventually managing 8 counties in Central and Southern Africa. Molly lives in the DRC since 2016 working as a consultant dedicated to mining, infrastructure and energy. Her scope of expertise includes business development, strategic comms and stakeholder engagement.
GRAPHIC DESIGNER Enthusiastic design professional with 10 years experience with the broader graphic design field. Work experience within the Advertising, Marketing, PR, industrial Design, and Wholesale industries with extensive experience with branding, packaging, print, layout, digital and UX/UI design. Qualified with a BA in applied design minoring in Photography as well as a a BSc Honours in Digital Design, Technology and Innovation from the Dublin Institute of Technology.
No project is too big or too small for our team. We represent up-and-coming start-ups and SMEs all the way up to multibillion-dollar companies. Our clients are private companies, listed entities, organisations and governments.
The credentials and aspirations of our clients are what guide us in client targeting and selection. We like to think that it works the same way when clients approach us.
We’re happy to meet for a coffee and get to know you and your business. Get in touch with us, let’s see if we’re a match!
CLIMATE FUND MANAGERS