LEADING STRATEGIC COMMUNICATIONS CONSULTANCY FIRM
WHAT WE DO
Lifa understands that you need to communicate to a varied set of stakeholders for equally varied reasons. We combine strategy & reputation management, investor relations, and the power of branding to deliver a golden thread for your communication goals.
WHO WE ARE
We are industry challengers focused on creating dynamic and innovative communications efforts customised to suit your needs. We achieve this through defined strategy, branding and investor relations.
We are strategists, communication innovators and storytellers. Our work is based on insights, research and a genuine understanding of the markets in which we operate.
Lifa was established in 2013 with the vision of bringing our communications expertise and knowledge of the African market to local and international clients.
We believe that communications and investor relations should not be treated as an add-on but rather be viewed as a substantial part of a company’s strategic vision and business plan. We use a holistic approach, combining traditional methods with new technology and tactics to set a firm foundation for your future success while considering your business goals at every turn.
Our passion is to advise and actively support our clients in telling their stories. We place value on creating innovative communication solutions that alter people’s perceptions, transform their behaviour and build lasting relationships.
A firm is only as good as its people, and we’re fortunate to have some of the best and brightest in the business.
Our dedicated team of professionals consists of communications, marketing finance, branding, design and media specialists who challenge the status quo and boast extensive experience in each of our focus areas. This dynamic and skilled team of visionaries and achievers is run and managed by Gabriella von Ille, the founder of Lifa.
Founder and managing director of Lifa, with 10 years of experience in strategic communications and reputation management. Started her career in the Office of Congressional and Public Affairs for a financial regular in Washington DC and thereafter took a job as a mining journalist, which exposed her to diverse parts of the world. Gabriella has a double degree in Political Science and Media Communications from Sweden and the U.S.
Account manager with many years’ experience in accounting. She previously worked for a global mining company in Limpopo, South Africa, where she was exposed to the full pit-to-port mining value chain. Sewela specialises in investor relations, specifically within the mining and renewable energy sectors. She is a BCom Accounting graduate from the University of Witwatersrand, where she developed her leadership skills while serving on several student council bodies.
Communications specialist with 6 years’ experience in communications, including strategy, management and implementation. She has worked with think tanks, advocacy groups, social movements and civil society in Tanzania, Kenya and South Africa, always focused on implementing integrated engagement strategies across a variety of communication channels. She holds a BA Hons in International Relations and an MA in Crisis Communication Theory from the University of Cape Town.
Public relations and media relations professional with 7 years’ industry experience. She has worked with local and international mining companies in South Africa and Zimbabwe. Kudakwashe specialises in media relations, social media management and communications strategy. She holds a BA Honours degree in Linguistics and Chinese and is currently studying for a degree in Public Relations.
Communications and social media professional with over 3 years’ experience in mining journalism, sales and marketing, media relations, digital media, and social media management. He previously worked for SA Mining magazine and Business Media MAGS as a digital editor. Holds a N.Dip in Public Relations and Communications from the University of Johannesburg and is currently studying towards obtaining a BTech degree in PR Management at Tshwane University of Technology.
Writer, editor and translator with 10 years of experience in editing and translating for Nobel prize-winners, heads of state, IFI technocrats and many more. Her writing has been featured in publications including Foreign Affairs, Quartz, New Internationalist, New Statesman, and the Washington Post. She holds a double BA degree in Political Science and History from Kentucky Wesleyan College and an MSc in Comparative Politics from the LSE.
Jessica is a communications strategist, project manager, researcher and podcaster specialising in Africa. She has 15 years experience working with companies, governments, investors and institutions across Africa. With a background in political risk and government relations in the mining sector, Jessica helps Lifa clients to understand their audience, hone their messaging, and find the right channels. Born and educated in South Africa, Jessica now lives in the United Kingdom.
Miguel is a graphic designer with over 12 years’ experience in corporate and creative design. He has worked for private sector businesses as well as advertising agencies. Worked at lifa since its inception. Miguel is supported by a number of designers, animators and web developers working at Lifa.
No project is too big or too small for our team. We represent up-and-coming start-ups and SMEs all the way up to multibillion-dollar companies. Our clients are private companies, listed entities, organisations and governments.
The credentials and aspirations of our clients are what guide us in client targeting and selection. We like to think that it works the same way when clients approach us.
We’re happy to meet for a coffee and get to know you and your business. Get in touch with us, let’s see if we’re a match!